Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the ajax-search-pro domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/vhosts/interstruct.dev/wwu.interstruct.dev/wp-includes/functions.php on line 6131
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Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the polylang domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/vhosts/interstruct.dev/wwu.interstruct.dev/wp-includes/functions.php on line 6131
Deprecated: Die Funktion WP_Dependencies->add_data() wurde mit einem Argument aufgerufen, das seit Version 6.9.0 veraltet ist! IE conditional comments are ignored by all supported browsers. in /var/www/vhosts/interstruct.dev/wwu.interstruct.dev/wp-includes/functions.php on line 6131 Prof. Dr. Maik Eisenbeiß - Universität Münster | WWU Weiterbildung gGmbH
Prof. Dr. Maik Eisenbeiß ist seit 2014 Professor für Marketing an der Universität Bremen. Er ist Direktor des markstones Institute of Marketing, Branding & Technology und Leiter der dort angesiedelten Arbeitsgruppe „Digitales Marketing“. In seiner Forschung beschäftigt sich Maik Eisenbeiß mit Fragestellungen des digitalen Marketings, dem Management von Kundenbeziehungen und der Steuerung von Absatz- und Kommunikationskanälen im B2C- wie im B2B-Geschäft. Seine Arbeiten wurden in führenden internationalen Fachzeitschriften veröffentlicht, darunter Marketing Science, Journal of Marketing, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of Retailing und Journal of Service Research. Seine Arbeit zur „Personalisierung in der Kundenansprache“ wurde für den „Best Paper Award“ des Verbands für Hochschullehrer für Betriebswirtschaft e.V. nominiert sowie in die renommierten MSI-Journal-Selections aufgenommen – eine Schriftenreihe, mit der besonders praxisrelevante Veröffentlichungen innerhalb der internationalen Marketing-Community hervorgehoben werden.
