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Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the polylang domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/vhosts/interstruct.dev/wwu.interstruct.dev/wp-includes/functions.php on line 6131
Deprecated: Die Funktion WP_Dependencies->add_data() wurde mit einem Argument aufgerufen, das seit Version 6.9.0 veraltet ist! IE conditional comments are ignored by all supported browsers. in /var/www/vhosts/interstruct.dev/wwu.interstruct.dev/wp-includes/functions.php on line 6131 Prof. Dr. Manfred Krafft - Universität Münster | WWU Weiterbildung gGmbH
Prof. Dr. Manfred Krafft ist Geschäftsführender Direktor des Instituts für Marketing (IfM) an der Westfälischen Wilhelms-Universität in Münster, Visiting Professor an der Loughborough University und der Università di Bocconi, Mailand sowie Wissenschaftlicher Leiter des Centrums für interaktives Marketing und Medienmanagement. Im Rahmen seiner Forschungs- und Lehrtätigkeiten orientiert sich Prof. Krafft am IfM-3-Säulen-Konzept mit den Forschungsschwerpunkten CRM, Direktmarketing und Sales Management. Für seinen Beitrag „Optimizing Rhenania´s Direct Marketing Business Through Dynamic Multilevel Modeling (DMLM) in a Multicatalog-Brand Environment“, gewann Prof. Krafft den ersten ISMS Practice Prize für den herausragenden Transfer wissenschaftlicher Konzepte in die unternehmerische Praxis. Professor Krafft ist Associate Editor des Journal of Personal Selling & Sales Management und Mitglied der Editorial Boards bzw. Gutachter international angesehener Zeitschriften wie Journal of Marketing, Marketing Science oder International Journal of Research in Marketing. Er lehrt im MBA-Programm der Università Bocconi, Mailand, ist Visiting Professor der Loughborough University und war Visiting Professor der Duke University, Northwestern University und am INSEAD Fontainebleau.
